72andSunny is the 2013 Agency of the Year
Andrew McMains of AdWeek reports that 72andSunny has nearly doubled their revenue and pulled in marquee clients like as Smirnoff and Starbucks.
“One of our big inspirations is John Wooden,” explains Jarvis, the agency’s chief strategy officer, referring to UCLA’s legendary head coach. “He never talked about winning or losing—he talked about performing at the highest level you’re capable of. And so, that has been a huge influence on how we look at channeling our competitive spirit in a way that’s productive, long term and sustainable.”
In 2013, 72andSunny not only expanded relationships with core clients Samsung and Target, but it also landed coveted slots on the creative rosters of world-class brands ESPN, Google and Starbucks. In addition, the shop dethroned JWT as lead global agency on Smirnoff, the biggest selling spirits brand in the world.
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